Demo FMCG June 2026
Sunce · National dairy brand
Sunce cut promo waste and won back 3.1pp of category share
A national dairy brand swapped a month-late panel for Kinta's weekly, receipt-level view — and caught a promotion that was quietly eating its own margin.
Read the case study +3.1pp
category share recovered the next month
Weekly
refresh, down from a 6-week reporting lag
4
retail chains compared in one view
−22%
promo depth trimmed on the cannibalizing SKU
