Kinta Intelligence · a receipt panel for FMCG brands
Households scan their fiscal receipts. Kinta verifies every one with the Tax Administration, reads every line, and turns them into a Monday brief your team can send as it is.
MONDAY BRIEF · LAST 4 WEEKS · YOGHURT
RECOVERY AFTER THE PRICE RISE
Sunce has won back 71 % ±3.4 pp of the households that bought yoghurt during the price rise. 18 % ±5.2 pp are still with private label, most of them at Kvadra.
1,017 households ESTIMATE ±3.4 pp
What a Monday looks like
Every screen in Kinta Intelligence works the same way. Three gestures, and your Monday is done before the tables open.
Every story starts with a conclusion and its badge. The chart is under it, the proof is a click away.
Behind every number, the receipts that made it: the query in words, the receipts as paper, the line in question marked.
One click: the conclusion is the title, the chart is the picture, the “So what” is on the right, the base and the period are in the footer.
The screens
Your Monday in one sentence, four numbers with their intervals, what moved, what needs attention.
The long stories: who came back after the shortage, how a launch is going, receipt by receipt.
Price paid per 100 g, price by chain against the shelf, a 12-week promo calendar with the measured effect.
What travels with your product, in what kind of trip, and three whole receipts to prove it.
Share with its interval, penetration against frequency, who is arriving and who is leaving.
Repeat at 4, 8 and 12 weeks, the switching matrix, where volume comes from.
Rules you write: metric, condition, threshold, scope, channel. Open, snooze, resolve.
A question, one paragraph, one chart, a badge, the receipts, the slide. Locked when the base is too small, with a date.
The deck you built along the way, the Monthly Business Review, a story for one retailer in Serbian or English.
A promotion read against a matched control group. A test estimator that says when the panel is large enough.
How big the panel is, how a receipt is verified, the four badges, and your own retail measurement beside ours.
The Monday digest at 06:00, scheduled exports, who on the team sees what.
Why you can defend the number
A badge is computed from k, the number of households behind the number. It is never set by hand, and it travels onto every slide and every sheet.
k < 20
Under 20 households. Nothing is shown, and the panel says when it expects to unlock.
20 ≤ k < 50
From 20 households. Read as a direction, not a result.
k ≥ 50
From 50 households, with its 95 % interval. A change smaller than the interval is noise.
Counted
A verified observation: a price actually paid, a receipt counted. Nothing is inferred, so there is no interval.
How the panel is built
A household scans the QR code on its receipt in the Kinta app.
The receipt is confirmed with the Tax Administration. Unconfirmed receipts never enter the panel.
Every line gets a product, a quantity, a price paid, a store and a time.
An anonymised aggregate of households, refreshed every day at 06:00.
Pilot · 90 days
In twelve weeks you have the answers, and a decision. A short digest arrives on Mondays; every day the panel works for you.
Week 1 Setup
Workspace, lines, competitors and the chains we track.
Week 4 First report
The monthly review: share, prices, promotions, basket.
Week 12 Final report and decision
What the panel showed, and whether we continue. No obligation after.
The engine
The Kinta app helps households in Serbia scan receipts and keep a budget. Every number above exists because a receipt was scanned.
