Kinta is a personal-finance app and, on top of it, Serbia's receipt-level purchase panel. One product, two beneficiaries, zero conflict — here's how.
I'd tried every personal-finance app I could find and quit them all — typing expenses by hand is a chore nobody keeps up. Then a Serbian app appeared that genuinely stunned me: point your phone at the QR code on a fiscal receipt and the whole receipt — every item, every price — just appears. I reached out, congratulated the team, and met them a few times to pitch where I thought it could go. It wasn't their direction — fair enough. So my wife Tijana and I started building the thing I wished existed: July 2025, Sremska Mitrovica. The first version was honestly a bit sloppy — but it worked, and by August 2025 it was in people's hands.
Then we met the other side of the receipt. We're product people and we love data — and what we found in retail intelligence was hard to accept: an industry where a spreadsheet counts as a finished product. Scattered files, manual chewing, reports that land a month after the shopping already happened. Nobody challenged the status quo — and when something new does appear, you get your hopes up and it turns out ugly and cumbersome to use.
What that industry forgot is that data has humans on the receiving end. Real people make very expensive decisions on these numbers — a step left or right makes or breaks a product, sometimes a company. They shouldn't spend days chewing datasets to earn one decision, with stress through the roof. For a decision-maker, the experience behind the screen isn't polish — it is the product. So we design for both humans in our loop: the shopper who scans, and the executive who asks.
Since then we've pivoted twice and, on the third turn, went the full circle — right back to the original idea, now knowing exactly why it was right: the receipt is the atom. Budgets for households, answers for brands, one methodology underneath. Everything Kinta does is one scan paying everyone back — the person who made it, and the market that learns from it.
The consumer app is not a marketing channel for the data business — it is the data business, which is why it stays free.
A small team from Sremska Mitrovica, shipping weekly.
Kinta is building the purchase-intelligence layer for the Western Balkans — a consumer product people love, compounding into data the market has never had. If that first sentence made you sit up: .
